Sessions at Internet Summit 2011 about Analytics

Tuesday 15th November 2011

• Digital Analytics Ecosystem

  by John Lovett

  • A big picture of technologies in the ecosystem and the people & processes & governance required
  • What it takes to change a culture to focus on data
  • Staffing requirements and building a team for analytics
  • Questions to ask yourself about the strength of your digital analytics program
  • Analytics

  At 8:00am to 8:50am, Tuesday 15th November

• Analytics in Practice: From Ads to Search to Website

  by Matt Crenshaw

  • Basic overview of the online testing landscape
  • Case studies of companies leveraging A/B testing
  • What it takes to build a strong optimization culture
  • A/B Testing
  • Analytics

  At 9:00am to 9:40am, Tuesday 15th November

• Measuring Social, Mobile and the Next New Trend

  by Ted McDonald

  • Are these disciplines measured independently?
  • What’s the imperative to measure the newest technologies?
  • How are brands tying together digital data across channels?
  • Analytics
  • Mobile
  • Social

  At 9:50am to 10:30am, Tuesday 15th November

• Taming the Stream: Integrating and Standardizing Social Analytics

  by Hayes Davis

  Social Media provides a near infinite stream of ever-changing data which has spawned myriad metrics and analytical frameworks. This talk will discuss which of the social metrics matter, emerging efforts at standardizing these metrics and how to ensure measurement consistency. It will also address how social media analytics integrates into a larger digital analytics program to connect with business goals.

  • Analytics
  • Social Media

  At 10:30am to 10:50am, Tuesday 15th November

• Digital Marketing by the Numbers

  by Naoshi Yamauchi

  • Showcase how a company manages their marketing using analytics
  • Includes specific metrics and ways in which data feeds automated marketing
  • Workshop exercise on using analytics for integrated marketing
  • Analytics
  • Digital Marketing

  At 11:00am to 11:45am, Tuesday 15th November

• The Next Generation of Analytics - Panel Discussion

  by Erika Burger, Richie Couchon, Geoff Lewis and Dan Zaratsian

  • Featured Analytics graduate students
  • What are the next generation of analytic minds focusing on?
  • What's the new direction of data and analysis?
  • Analytics

  At 12:15pm to 1:00pm, Tuesday 15th November

Wednesday 16th November 2011

• Web & Mobile Analytics

  by Ted McDonald, Tony Haile, Larry Fisher and Doug Kaufman

  • Analytics
  • Mobile

  At 9:40am to 11:00am, Wednesday 16th November

  In Ballroom C, Raleigh Convention Center

  Coverage note