Sessions at Internet Summit 2011 about Digital Marketing

Tuesday 15th November 2011

• Digital Marketing by the Numbers

  by Naoshi Yamauchi

  • Showcase how a company manages their marketing using analytics
  • Includes specific metrics and ways in which data feeds automated marketing
  • Workshop exercise on using analytics for integrated marketing
  • Analytics
  • Digital Marketing

  At 11:00am to 11:45am, Tuesday 15th November