by Sherry Bastion
Building a successful online experience isn't easy. It takes thought, skill, and hard work to design and deliver a meaningful destination that is usable and pleasing, visually coherent, full of information, supports the brand and is technically sound. This session will introduce you to three of the core components – usability, design and content – that will lay the groundwork for the deeper dives to follow and fill you with useful, creative, and actionable ideas you can use to create an experience that engages and satisfies your users.
15th–16th November 2011