Sessions at Internet Summit 2011 about Usability and Content Strategy with write-up

Tuesday 15th November 2011

• Digital Experiences that Build Brand, Loyalty and Sales

  by Sherry Bastion

  Building a successful online experience isn't easy. It takes thought, skill, and hard work to design and deliver a meaningful destination that is usable and pleasing, visually coherent, full of information, supports the brand and is technically sound. This session will introduce you to three of the core components – usability, design and content – that will lay the groundwork for the deeper dives to follow and fill you with useful, creative, and actionable ideas you can use to create an experience that engages and satisfies your users.

  • Content Strategy
  • Design
  • Usability

  At 8:00am to 9:00am, Tuesday 15th November

  Coverage slide deck write-up