Sessions at Internet Summit 2011 about Analytics and Social Media

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Tuesday 15th November 2011

  • Taming the Stream: Integrating and Standardizing Social Analytics

    by Hayes Davis

    Social Media provides a near infinite stream of ever-changing data which has spawned myriad metrics and analytical frameworks. This talk will discuss which of the social metrics matter, emerging efforts at standardizing these metrics and how to ensure measurement consistency. It will also address how social media analytics integrates into a larger digital analytics program to connect with business goals.

    At 10:30am to 10:50am, Tuesday 15th November