Digital Experiences that Build Brand, Loyalty and Sales

A session at Internet Summit 2011

  • Sherry Bastion

Tuesday 15th November, 2011

8:00am to 9:00am (EST)

Building a successful online experience isn't easy. It takes thought, skill, and hard work to design and deliver a meaningful destination that is usable and pleasing, visually coherent, full of information, supports the brand and is technically sound. This session will introduce you to three of the core components – usability, design and content – that will lay the groundwork for the deeper dives to follow and fill you with useful, creative, and actionable ideas you can use to create an experience that engages and satisfies your users.

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Sherry Bastion

Web Creative Director, Lenovo US

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Time 8:00am9:00am EST

Date Tue 15th November 2011

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