Web Design as a Strategic Tool

It's no secret that well-designed, content-rich, highly usable Websites are essential to all businesses today. And within Web teams, designers work to ensure that the look of Websites and applications make a favorable first impression. But when designers use their creative minds to move beyond the tactics of producing visual designs and "move upstream," they can ideate new approaches to solving problems and finding opportunities that impact the bottom line. In this session, you'll learn practical principles for using design as a strategic tool that will influence the way you think about your Web project.