Thursday 12th May, 2011
12:30pm to 1:00pm
What is the App economy and what are the best methods of building and distributing apps? See how both big brands and small businesses can make money in the App business. You'll also learn how to evaluate the effectiveness of apps for long-term engagement vs. short-term events. The key issues of UI and ecommerce in accelerating revenue growth on various platforms like browsers will also be discussed. Finally, the session will make predictions for the 2011 App economy. Who will be the winners in gaming, sports and entertainment?
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