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Beyond the Like: Turn a Prospect into a Customer through Social Media Engagement

A session at Internet Week Europe 11

  • Rebecca Quinn

Wednesday 9th November, 2011

11:00am to 11:45am (GMT)

In the last 12 months, the number of users on Facebook has grown by 8% in the UK, 17% in France and 87% in Germany. To capture a European audience, you know you need to go social, but how does engagement lead a prospect to purchase?

Join Rebecca Quinn, Wildfire’s Director of EU Strategy & Operations, and a panel of leading brands and agencies for insights on how best to turn a prospect into a customer with social media. They'll walk you through real-life examples of how they've increased likes, engaged users and made customers out of prospects through innovating thinking in social media.

About the speakers

This person is speaking at this event.
Claire Coady

Previously @claireinclapham. Social Media Manager at BBH London. All opinions expressed are my own, etc (esp the ones about trash tv and politics). bio from Twitter

This person is speaking at this event.
Robin Grant

MD of We Are Social. We help brands to listen, understand and engage in conversations in social media. Always in beta. bio from Twitter

This person is speaking at this event.
Rebecca Quinn

Director of EU Strategy & Operations, Wildfire

Next session in Theatre

1pm The User Eco-System

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When

Time 11:00am11:45am GMT

Date Wed 9th November 2011

Where

Theatre, The Hospital Club

Short URL

lanyrd.com/skxyg

Official session page

internetweekeurope.com/…ents/115

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