Mobilize Your Brand Now: A Best Practices Discussion

A session at Internet Week Europe 11

Thursday 10th November, 2011

2:00pm to 3:00pm (GMT)

Mobile is all the rage and top brands are jumping into the space everyday. But engaging consumers on their mobile devices takes more than a simple app or mobile display ad... what is required is a thoughtful and strategic plan of action that creates real value and keeps them coming back for more.

Join top innovators Russell Buckley (Eagle Eye Solutions), Andrea Bauer (Mobile Innovation Consulting), Helen Keegan (Heroes of the Mobile Screen) and Shawn Thomson (Largetail/ Cool Hunting) as they share thoughts, tips and ideas for how you can mobilize your brand today!

We will also take a look into the future to predict what's next in mobile marketing and technology, with trend data courtesy of TrendONE, Berlin

About the speakers

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Russell Buckley

Mobsesssed, Venture Investor at Spring Partners, Singularitarian and Seeker of the New New. bio from Twitter

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Shawn Thomson

Creative thinker, online specialist, social media expert. bio from Twitter

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Andrea Bauer

Mobile Innovation Consulting

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Helen Keegan

Mobile Marketing, Advertising and Media Specialist. Public Speaker. Event Organiser. Blogger.

Next session in Theatre

3pm Mobile Applications as a means for the Future by Omid Ashtari, Adam Boyden, Jared Hecht, Jodi M and Ben Guyer

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Time 2:00pm3:00pm GMT

Date Thu 10th November 2011


Theatre, The Hospital Club

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