Wednesday 7th September, 2011
2:00pm to 2:40pm
In-app advertising can be a powerful tool to drive your iOS business - but with great power comes great responsibility! Using insights from Adfonic's network of 8,000 mobile apps and sites, this session will explore the choices, opportunities, advantages and potential pitfalls of integrating mobile ad units into your project.
We'll examine the techniques for ensuring quality and control, explore the range of emerging ad formats and rich media, and assess the impact on user experience and revenue potential. And finally, for the hardcore coders, we'll take a look at the guts of Adfonic's new iOS SDK and discuss some of the design choices made in creating an SDK by developers, for developers.
Adfonic CTO and mobile technology dork. Ex-pat Londoner. Part-time punk rocker and medievalist-by-proxy. Lover, not fighter. bio from Twitter
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