iStrategy Global Digital Media Conference

iStrategy is an inspirational, two-day, digital media conference for senior executives who believe that the success of their business requires a sound digital strategy. iStrategy is held bi-annually at each of our four regional event locations.

32 speakers

19 sessions

Day 1 Tuesday 25th October 2011

• 9:00am The Future of Online Branding

• 10:10am How To Build Your Brand and Make A Great Video Go Viral

  presented by Gary Twelvetree, Mascha Driessen, Floris Cobelens and Francisco Hernandez-Marcos

• 11:40am Metrics, Analytics, Engagement Mechanics & How To Measure Your ROI

• 11:40am Social Video Advertising

  presented by Andrea Febbraio

• 11:40am Integrating Social Media into Email Marketing

• 2:40pm How to Partner with Facebook to Improve Your Brand

  presented by Julien Codorniou

• 2:40pm Online Branding

• 4:10pm The Rise of Social Gaming

  presented by Sina Kamala Kaufmann, Florian Stonk and Fabrice Etienne

• 4:10pm Top Tips for Creating, Sharing & Consuming Information with the B2B Community

  presented by David Chalmers, Thomas Schmidt, Noud van Alem and Lot Keijzer

• 5:10pm Behavioural Targeting

• 5:10pm Five Strategies for B2B Social Media Marketing

  presented by Kerry Bridge

Day 2 Wednesday 26th October 2011

• 9:00am Social Commerce & Branded Content

  presented by Yann Gourvennec

• 10:10am Engaging Your Audience with Mobile Apps

  presented by Mark Curtis, Mitch Lazar, Noah Everett and Alex Musil

• 11:50am Mobile Marketing

• 11:50am SEO & Social CRM

• 11:50am What Are the Future Trends & Technologies for B2B Social Media?

• 1:50pm Audience Engagement, User Experience and Social Monetisation

  presented by Yme Bosma, Amber Osborne, Rich Sibthorpe and Saara Bergström

• 2:50pm How Brands can Work with Start Ups

  presented by Anders Sjöman, chris maples and Maarten Mes

• 2:50pm Social Media in Restricted Industries

  presented by Christian Deuringer and Andy Widger

19 known attendees

1 team attending

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