The Top 10 Things Every Designer Needs To Know About People

We design to elicit responses from people. We want them to buy, read, register, and take action of some kind. Designing without understanding about people is like exploring a new city without a map: results will be haphazard, confusing, and inefficient.

From her new book, 100 Things Every Designer Needs To Know About People, Dr. Weinschenk has picked her top 10 "things" that you need to know in order to design intuitive and engaging websites, applications and products that match the way people think, work, and play.