Add an eventIWMW 2011 (Institutional Web Management Workshop) schedule
Tuesday 26th July 2011
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IWMW 2011: Welcome (#P0)
by mariekeguy and Brian Kelly
Brian Kelly and Marieke Guy will give the introduction to the IWMW 2011 event.
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OK, we know what you do, so how much is it worth? (#P1)
by Ranjit Sidhu
This talk is a follow up on last year's So what do you do?
We will look at combined data and analysis that we are doing with universities, hopefully presenting sector £ values, like cost of delivery information, value as recruiting a student online etc... people who have verbally agreed to the analysis Edinburgh, Bristol, Aberdeen, Reading, Strathclyde, Bath and couple of others.
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Marketing and Other Dirty Words (#P2)
by amber thomas
Your university has an institutional repository, releases some open educational resources, makes podcasts, digitises some library resources, and hosts academics blogs. How can these have maximum impact? How can they be effectively presented to aid in marketing and recruitment, and to increase engagement with the world outside the university? This session will bring together key messages from marketing, social media around content, usage tracking and strategy, with ideas for how we can present our intellectual assets online to get maximum effect.
Understand the range of intellectual assets that can be valuable in marketing your institution
Be aware of a range of sources of expertise and support Identify three areas for improvement in your institution's management of its intellectual assets"
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Using activity data to support your users (#P3)
by TomFranklin
Every time a user accesses a web page, navigates, fills in a form or conducts a search from the site is leaves a trace in the log files. The data in these files can be used to provide better to support for your users in a variety of ways. It can be used to understand where users navigate to and so support the most common forms of navigation better. It can be used to suggest particular places to look (people who looked at this page also looked at….).
Based on work currently being undertaken in the JISC Activity Data programme this presentation will discuss some of the issues that need to be addressed if you want to undertake this type of work, including intellectual property rights (IPR) and privacy, and it will outline some approaches that are currently being undertaken and the perceived benefits.
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Search Engines in the fight against Institutional Impecuniousness (#P4)
by David Hawking
Since the GFC universities have been trying to maintain business as usual despite substantial reductions in financial means. The only paths to success in this challenging mission are (A) improving efficiency in delivery of services and (B) being more effective in attracting income. Effective publishing and effective search can contribute in several ways to both.
Efficiency gains can come from reducing the load of student enquiries -- relating to timetables, exams, courses, degree rules, lecture notes and study materials, accommodation, building locations and accessing services. They can also come from improving the productivity of research, teaching and support staff --- locating policies, accessing services, contacting other staff, locating expertise, preparing grant applications and ethics approvals, providing research and statistical returns to the government, preparing lectures and course materials, and assessing assignments.
Income depends upon success in recruitment of students, both domestic and international. An institution's student income can be increased by more effectively communicating the courses it has on offer, the accommodation which it provides and the selling points of the institution itself. Income also comes from grants, research outputs, higher degree completions, alumnus donations, bequests, and industry partnerships. Research income is highly dependent on effective recruitment of quality staff and research students. All this depends heavily upon the ability of the institution to publish information about itself and to increase the likelihood that target audiences will find that information.
All this is presumably obvious to you all. What is not so obvious is the range of ways in which search and publication technologies can assist. That is the subject of the talk and of the case studies to be presented.
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Accessibility, Inclusiveness and the Mobile Web facilitated (#A1)
The web development community fought long and hard to get browser vendors to support open standards properly. However, the current fad for smart phone apps threatens to lead us back to fragmentation every bit as worse as the days of the browser wars, or possibly worse still.
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Birds of a Feather: The Others (#A6)
by Matt Jukes
Over the years IWMW has tended to attract delegates who do not neatly fit into the 'Institutional' element of the IWMW. Neither strictly academic nor government organisations like JISC, HEFCE, the Research Councils, British Library and others often have common concerns and pressures.
This session will offer an informal setting to share experiences and knowledge as well raise the topic of whether a focused event for this group would be beneficial.
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Enhancing your institutional web site with interactive mapping (#A3)
by Anne Robertson
Ever wanted to add an interactive map to your institutional web site of your campus allowing students the ability to zoom in and out and pan around the map? Or maybe you'd like to provide simple measurement tools to measure the distance from one campus building to the next? Well now you can at very little cost. This session will show you how to integrate the open source mapping software 'OpenLayers' into your web site and how to pull into that EDINA's new Digimap OpenStream - a free web mapping service for members of higher educational institutions based upon Ordnance Survey's OpenData products.
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Listen, Repeat, Learn: How to use Social Media Conversations & Activities to Measure & Demonstrate Impact & Improve Engagement
by Nicola Osborne and Paul Milne
In this hands-on session we will explore various tools for tracking, understanding and taking part in the social media conversations about your website, project or service. People will be talking about your organisations online whether or not you already use social media and it is therefore important to listen and learn from what they are saying. We will suggest metrics that have been trialled at EDINA for measuring social media activity and consider how similar social media statistics and conversations can feed into impact reporting for your organisation.
We will look at techniques for using established tools (e.g. Google Analytics, RSS feeds and alerts), in-site metrics tools (Facebook Insights, YouTube Insights, Flickr Statistics, etc.), aggregation and presentation tools (Storify, Lanyrd, etc.) and statistics and data that can be used via APIs for various social media tools.
The focus of this session will be on how to understand, select and make best use of social media to demonstrate the impact of your organisation, project or service. Listening is a crucial part of engaging in social media but we will also suggest some practical ways to build and nurture community engagement in these spaces, tips on how (and when) to respond to social media comments so that you build a sustainable, credible and valued social presence within your stakeholder community.
The session will be drawing upon the substantial social media expertise of the facilitator and will also refer to the EDINA Social Media Guidelines (available for reuse under CC licence).
If you have a laptop with you for IWMW please do bring it along and be prepared to try out some new tools and techniques as part of this session. Links, resources and a copy of the Social Media Guidelines will all be available online during and after the event.
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The Web Management Community: Beyond IWMW and JISCMail Lists (#A4)
by Brian Kelly
The institutional Web management community has been in existence for over 15 years, with the web-support and website-info-mgt JISCMail lists having been established in the mid-1990s. In 1997 the first Institutional Web Management Workshop was held at King's College London which provide an opportunity for those involved in the provision of institutional Web service to meet face-to-face and discuss shared problems and solutions.
The IWMW event has been held annually since its launch and has been invaluable in helping to support the growth of a community of practice, which enables those working in the sector to tap into a wide community of practitioners who are often willing to share best practices and provide help and advice.
Between the annual IWMW event the web-support and website-info-mgt JISCMail lists have provided the main communications channel. However over the past five years use of these lists has dropped significantly. In part this may be due to a maturing of the sector but the growth of a wide range of other communications and collaboration channels has also resulted in use of a greater diversity of channels.
This session will provide participants with an opportunity to reevaluate the various communications and collaboration channels which can help to support those working in the sector and to identify emerging patterns of usage and best practices.
UKOLN's Web Manager Blog Aggregation Service will be launched at the IWMW 2011 event. The session will provide an opportunity for participants to provide feedback and input into future developments for this service.
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Working against the silo: the practical things we learnt about multi-surfacing (#A2)
by Jon Reay and Jon David
Eduserv has recently delivered the DfE website, which has a new approach to content storage and delivery under the hood. This approach has many advantages technically and from an end-user perspective but also raises some interesting questions about the usability from an editors' point of view.
This session will examine the technology (Solr, CouchDB, Sitecore) and also the "softer" elements of usability, IA and design which affect many of the choices during a project like this.
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Your Top Ten Legal Issues To Be Thinking About Now (#A5)
This session will explore JISC Legal's top ten tips for institutional web managers. Not only will it ensure you can sleep easy assured of your web services' compliance, but also know you're making best use of the law's possibilities. Topical issues will include confidence with the cloud, using cookies the legal way, and using the law to ensure outsourcing doesn't become 'ouchsourcing'. Through a lively and interactive session, participants will take away relevant, practical tips to prevent legal uncertainty getting in the way of beneficial technology and to avoid myths about the law cramping an institution's techno-style.
Participants will take away from this session:
practical, relevant and implementable tips on legally compliant website provision
the ability to review their current provision with best practice in relation to legal compliance
answers to frequently asked questions in this area
signposts to further assistance and resources
Wednesday 27th July 2011
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UK University Website Visibility - responding to the quirks of the crawler (#P5)
Universities in general are large organizations, sometimes slow to respond to changing needs. The current student generation require instant answers, and might base their decision of further studies on Internet search results.
It is generally accepted that mission-critical and other large websites need to be found by search engine crawlers to ensure that users can get to them. Much information is published on numerous fora, on the Internet and elsewhere, about attaining a high degree of website visibility. However, very little of this is based on research.
In this keynote, empirical research results will be used to highlight the important website visibility issues. A comparative study on some UK university websites will indicate where improvements can be made to increase their visibility to crawlers.
Learning Objectives
At the end of the session, participants will:
be able to identify and rank both positive and negative website visibility elements
be able to do a brief evaluation of a university website's visibility
be able to suggest improvements to a website in terms of increasing its visibility -
Embedding Web 2.0 (#P6)
Universities and colleges are making increasing use of Web 2.0 services to improve efficiency and effectiveness while containing costs. But how best to approach embedding Web 2.0 in your institution? In this session Martin will walk the audience through key lessons derived from his experience leading the Google Apps implementation at Loughborough University and the Google Apps for Education UK User Group, and subsequently co-authoring an institutional Web 2.0 good practice guide.
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Augmented Reality on Smart Phones (#B1)
by bbutchart
Thanks to advances in smartphone technology, augmented reality has escaped from the lab and is able to reach a wide audience for the first time. A new class of AR “browsers” and tools for authoring and hosting content makes it possible for almost anyone to create augmented reality learning experiences. As an emerging technology, the industry lacks standards and the landscape is constantly changing. This session will help developers and content publishers navigate this confusing landscape and experiment with AR for the first time. We'll compare the set of AR browsers targeting smartphones and look at tools for helping content providers to publish their material. We'll also discuss the limitations and potential pitfalls associated with this nascent medium. Both technical and social issues with current smartphone AR offerings could lead to disillusionment once the initial “wow” factor fades. We'll look at the user experience patterns and the issues for social interaction they can cause. As well as me talking, there will be discussions and some practical demonstrations are planned. So if you got a smartphone for Christmas, bring it along!
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Developing Using Third Parties – is the tail wagging the dog? (#B4)
by Keith Doyle
This will be a fun and participatory session looking at what it’s like to work with third parties and the issues we need to be clear about. It will be a game of three halves:
Exploring the roles involved in working with third parties and the issues that each party brings to the table
A PechaKucha case study of Keith’s experiences of working on the development of the School of Computing and Communications website at Lancaster University
An Open Space Technology session to give participants a chance to share and ask about the issues that they want to explore
Keith is really keen on involving participants in the session, so please get in touch with him to let him know what you are looking for from this session. -
Doing Drupal: quick start deployments via distributions (#B6)
by t bunting
With its extensive range of contributed modules, Drupal is a highly adaptable content management system. From huge mass-media publishing gateways such as economist.com and open data repositories such as data.gov.uk to a broad range of university websites and countless blog, community-building, and social networking projects, Drupal has proven itself capable of supporting diverse business and user requirements.
Recently some useful Drupal distributions have pre-packaged leading-edge modules to facilitate creation of highly advanced, customisable websites. These distributions harness the power of Drupal's extensible modular framework, with the ease of 'famous 5 minute installation'.
In this computer-lab-based session, participants review and explore newly released Drupal distributions, with focus on a distribution providing automated content and data aggregation, tagging, mapping, and trend visualisation. Learning objectives include: understanding how Drupal distributions can simplify CMS set-up and deployment; appraising use cases; evaluating institutional benefits and challenges.
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Maximising Institutional Webmaster Impact (#B8)
This workshop session will explore how institutional web managers can be most effective at their work by considering a number of areas that influence a webmaster's effectiveness, including (but not limited to):
• Users—ensuring empathy with users, conflicting requests, ambitious or difficult users
• Process—introducing and maintaining disciplines, embracing change methodically
• Technology—adopting appropriate technology (HTML5, CSS3, RDFa, linked data...)
• Skills—learning and sharing with others, being aware of what is possible
• Metrics—for measuring the service, indicators of success
• Authority—dealing with non technical superiors and making the case for resources
The goal of the session is to compile a maximising institutional webmaster impact (MIWI) checklist that will draw from the experiences and views of those attending. Part of this goal is to ensure that the checklist is informed by the views of practitioners from many institutions and could therefore serve as a commonly accepted cross-institutional guide to webmaster best practice.
George Munroe will lead the session and, as part of the input to the checklist, report on the perspectives of those who attended the SCAMORE (Strategic Content Alliance Maximising Online Resource Effectiveness) series of workshops in 2010 delivered by JISC Netskills, in which he was the lead presenter.
During the session George will also seek feedback from the audience on the latest proposed SCAMORE follow up curriculum which will be delivered by Netskills and other partners across the UK during 2011/12.
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Open data; a little goes a long way (#B5)
A year ago I ran a workshop at IWMW on open data for universities. In March 2011, the University of Southampton launched the data.southampton.ac.uk service with some core datasets from the university. I'll tell of some of the techniques used (no angle brackets, I promise), including dealing with the owners of the data. I'll then show some of the resulting services.
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The 'Web cooperative' (#B2)
by Helen Setchell
This session is about how the central 'web team' can provide leadership by educating, training, and enabling colleagues at all levels across the organisation.
Does any of the following describe your experience:
-University governance structures that don't always lend themselves to the rapid changes seen in the 'digital' domain, and senior managers with limited experience or knowledge to integrate digital across the traditional activities of the HE sector.
-Small and overworked central web teams - where this experience or knowledge might exist - placed and kept at an operational level within the organisation (usually in MarComms or IT), with no remit to take an institution-wide overview.
-An increasing number of staff outside the centre with varying levels of various 'web' skills taking on, or being asked to take on, a 'web' role (sometimes with no extra time to do so), who often have no choice but to go their own way because of the limited or slow-to-adapt central direction and stretched central resource.
So how is the digital presence of the institution best managed and led?
In this session we'll look at how we can improve things through management reporting, policies and frameworks, internal processes, procurement, staff training and communication, cooperative working, and peer support.
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The Economical way to Amplify Your Event (#B3)
by mariekeguy
All institutions are involved in providing events, ranging from international conferences through to smaller and more informal seminars and workshops.
The Web team are often involved in supporting these events by delivering resources, streaming content and promoting outputs. However there's rarely any extra budget for these activities....which can be a problem!
This session will consider: ~ What you need to do to successfully amplify an event (ideas include effective use of slides, images, twitter, blogs etc. videoing and streaming content etc.) ~ The free and not-so-free tools that are out there for you to use (e.g. Ustream, Bambuser, Lanyrd, Elluminate, Panopto, Big Blue Button etc.) ~ The equipment it would be useful to have (e.g. camera, phone etc.) ~ What issues you will need to bear in mind (e.g. copyright, quality etc.)
It will also consider event amplification at IWMW and look at what has worked and what hasn't worked over the past few years.
The session will encourage interaction and attendees will be invited to share experiences and tips. It is also hoped that the session will be live streamed and delegates will be able to experiment with some of the possible tools.
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The Economical way to Amplify Your Event (#B3)
by mariekeguy and Brian Kelly
All institutions are involved in providing events, ranging from international conferences through to smaller and more informal seminars and workshops.
The Web team are often involved in supporting these events by delivering resources, streaming content and promoting outputs. However there's rarely any extra budget for these activities....which can be a problem!
This session will consider: ~ What you need to do to successfully amplify an event (ideas include effective use of slides, images, twitter, blogs etc. videoing and streaming content etc.) ~ The free and not-so-free tools that are out there for you to use (e.g. Ustream, Bambuser, Lanyrd, Elluminate, Panopto, Big Blue Button etc.) ~ The equipment it would be useful to have (e.g. camera, phone etc.) ~ What issues you will need to bear in mind (e.g. copyright, quality etc.)
It will also consider event amplification at IWMW and look at what has worked and what hasn't worked over the past few years.
The session will encourage interaction and attendees will be invited to share experiences and tips. It is also hoped that the session will be live streamed and delegates will be able to experiment with some of the possible tools.
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LUNCH
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Online Privacy (#P7)
by Dave Raggett
This plenary will begin with a report on work on privacy and identity in the EU FP7 PrimeLife project which looks at bringing sustainable privacy and identity management to future networks and services. There will be a demonstration of a Firefox extension that enables you to view website practices and to set personal preferences on a per site basis. This will be followed by an account of what happened to P3P, the current debate around do not track, and some thoughts about where we are headed.
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The Strategic Developer (#P8)
by Paul Walk
One issue in the HE sector is the lack of career options for successful Web developers – other than to move into less technical management roles. Many of our best developers simply move out of the sector entirely in order to progress in their careers. An idea the JISC-funded DevCSI project are starting to explore is the possible development of a new role in the sector – the Strategic Developer – a developer who has both technical and domain experience, and who can contribute to strategic planning and decision making. Establishing such a role may take time but, as technology is undoubtedly going to play an increasingly important role in the future of further and higher education, so must we ensure that the people who understand the technology stick around long enough to be able to contribute at this level.
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IWMW 2011 Conclusions (#P9)
by Brian Kelly
A summing up of the IWMW 2011 workshop.
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