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Brian Kelly and Marieke Guy will give the introduction to the IWMW 2011 event.
by Ranjit Sidhu
This talk is a follow up on last year's So what do you do?
We will look at combined data and analysis that we are doing with universities, hopefully presenting sector £ values, like cost of delivery information, value as recruiting a student online etc... people who have verbally agreed to the analysis Edinburgh, Bristol, Aberdeen, Reading, Strathclyde, Bath and couple of others.
by amber thomas
Your university has an institutional repository, releases some open educational resources, makes podcasts, digitises some library resources, and hosts academics blogs. How can these have maximum impact? How can they be effectively presented to aid in marketing and recruitment, and to increase engagement with the world outside the university? This session will bring together key messages from marketing, social media around content, usage tracking and strategy, with ideas for how we can present our intellectual assets online to get maximum effect.
Understand the range of intellectual assets that can be valuable in marketing your institution
Be aware of a range of sources of expertise and support Identify three areas for improvement in your institution's management of its intellectual assets"
Every time a user accesses a web page, navigates, fills in a form or conducts a search from the site is leaves a trace in the log files. The data in these files can be used to provide better to support for your users in a variety of ways. It can be used to understand where users navigate to and so support the most common forms of navigation better. It can be used to suggest particular places to look (people who looked at this page also looked at….).
Based on work currently being undertaken in the JISC Activity Data programme this presentation will discuss some of the issues that need to be addressed if you want to undertake this type of work, including intellectual property rights (IPR) and privacy, and it will outline some approaches that are currently being undertaken and the perceived benefits.
by David Hawking
Since the GFC universities have been trying to maintain business as usual despite substantial reductions in financial means. The only paths to success in this challenging mission are (A) improving efficiency in delivery of services and (B) being more effective in attracting income. Effective publishing and effective search can contribute in several ways to both.
Efficiency gains can come from reducing the load of student enquiries -- relating to timetables, exams, courses, degree rules, lecture notes and study materials, accommodation, building locations and accessing services. They can also come from improving the productivity of research, teaching and support staff --- locating policies, accessing services, contacting other staff, locating expertise, preparing grant applications and ethics approvals, providing research and statistical returns to the government, preparing lectures and course materials, and assessing assignments.
Income depends upon success in recruitment of students, both domestic and international. An institution's student income can be increased by more effectively communicating the courses it has on offer, the accommodation which it provides and the selling points of the institution itself. Income also comes from grants, research outputs, higher degree completions, alumnus donations, bequests, and industry partnerships. Research income is highly dependent on effective recruitment of quality staff and research students. All this depends heavily upon the ability of the institution to publish information about itself and to increase the likelihood that target audiences will find that information.
All this is presumably obvious to you all. What is not so obvious is the range of ways in which search and publication technologies can assist. That is the subject of the talk and of the case studies to be presented.
Universities in general are large organizations, sometimes slow to respond to changing needs. The current student generation require instant answers, and might base their decision of further studies on Internet search results.
It is generally accepted that mission-critical and other large websites need to be found by search engine crawlers to ensure that users can get to them. Much information is published on numerous fora, on the Internet and elsewhere, about attaining a high degree of website visibility. However, very little of this is based on research.
In this keynote, empirical research results will be used to highlight the important website visibility issues. A comparative study on some UK university websites will indicate where improvements can be made to increase their visibility to crawlers.
At the end of the session, participants will:
be able to identify and rank both positive and negative website visibility elements
be able to do a brief evaluation of a university website's visibility
be able to suggest improvements to a website in terms of increasing its visibility
Universities and colleges are making increasing use of Web 2.0 services to improve efficiency and effectiveness while containing costs. But how best to approach embedding Web 2.0 in your institution? In this session Martin will walk the audience through key lessons derived from his experience leading the Google Apps implementation at Loughborough University and the Google Apps for Education UK User Group, and subsequently co-authoring an institutional Web 2.0 good practice guide.
by Dave Raggett
This plenary will begin with a report on work on privacy and identity in the EU FP7 PrimeLife project which looks at bringing sustainable privacy and identity management to future networks and services. There will be a demonstration of a Firefox extension that enables you to view website practices and to set personal preferences on a per site basis. This will be followed by an account of what happened to P3P, the current debate around do not track, and some thoughts about where we are headed.
by Paul Walk
One issue in the HE sector is the lack of career options for successful Web developers – other than to move into less technical management roles. Many of our best developers simply move out of the sector entirely in order to progress in their careers. An idea the JISC-funded DevCSI project are starting to explore is the possible development of a new role in the sector – the Strategic Developer – a developer who has both technical and domain experience, and who can contribute to strategic planning and decision making. Establishing such a role may take time but, as technology is undoubtedly going to play an increasingly important role in the future of further and higher education, so must we ensure that the people who understand the technology stick around long enough to be able to contribute at this level.
by Brian Kelly
A summing up of the IWMW 2011 workshop.
26th–27th July 2011