So you have launched yet another client website, only to find that they are soon complaining of poor rankings and hiring so-called “SEO Experts” who demand FTP access and turn your perfect creation into a spammy mess of H1 tags within days.
Don’t worry, there are many things that you as a developer can do to ensure that the websites you produce are optimised for the Search Engines on launch, and that with some careful pre-planning and client training, enthusiasm and solid content, you can avoid the many pitfalls of external SEO companies.
The best positioned person to provide on-site SEO support to a website is undoubtedly you, the original developer, who knows the code in intricate detail, has detailed knowledge of the Joomla CMS, and is likely to have full access to the server.
Why not use these strengths to your advantage by offering SEO services to your clients? Some say that on-page optimisation is dead, and while on-site optimisation is only 20-30% of the package, it is the core foundation on which all other SEO processes are built, you can provide that foundation easily with the tools available to you from the JED.
What are you waiting for?
6th–8th May 2011