Wednesday 21st September, 2011
9:00am to 9:45am
Tom will focus on how pervasive digital has become, how it is no longer a broadcast channel, or a ticket sales outlet, but is expected to be an entire world that has to sit alongside whatever you do in the traditional, physical world. He will stress the importance of being open to experimentation, building, packaging and iteration - identifying your successes and accepting your failures.
Sign in to add slides, notes or videos to this session