Sessions at LeWeb 2011 about Facebook on Friday 9th December

Michael will share the latest trends for Facebook pages, including the do’s and dont’s, with numerous case studies. Success used to depend on building a full website, but nowadays building a Facebook presence has replaced this for some companies. Your success now depends on your creativity, originality, and respect of certain rules. Michael will share the experience of Buddy Media, a leader in this space.

A 6-year-old can build a Facebook page, but how can you guarantee an impact and success? Coordinating multiple actions, working together on community management practices, and organizing sweepstakes and competitions are just a few ideas. During this panel, we will see how you can use all of Facebook’s capacity to bring more value to your customers.

What you do when you suddenly have millions of fans on Facebook that you didn't pay to attract? Ferrero has over 45M fans on Facebook, all brands combined. Why did they come? What can you do about it? How can you measure what you’re doing? Tips for engaging fans? As well as case studies of exiting fans and of falling short.