A 6-year-old can build a Facebook page, but how can you guarantee an impact and success? Coordinating multiple actions, working together on community management practices, and organizing sweepstakes and competitions are just a few ideas. During this panel, we will see how you can use all of Facebook’s capacity to bring more value to your customers.
With all the genuine excitement and froth of LeWeb – famous bloggers interviewing social platform wunderkind, twenty minute proclamations about how the world has been transformed by social, mobile or the boring mainstay ‘digital,’ perhaps we ought to not lose sight of the persistent truth that we must keep focused on delivering consumer value whether we are the next social game company, the next big brand to break 10 million Facebook fans or the new media trying to find the meat in all this. Remember CRM? Well it’s coming back strong. So too is good old fashioned customer service….
Richard will explain how Dell has become a major example for companies that want to become social. Not only is Dell active on social media like Facebook or Twitter (Dell was the first use case of a brand generating money out of Twitter) but Dell is also one of the pioneer companies for having embraced social internally.
Three powerful brands that are strongly active on social media, using different strategies and techniques: We’ll discuss Red Bull’s use of branded content, KLM’s strong Social CRM philosophy (Facebook, Twitter, Foursquare) and viral campaigns, as well as Disneyland Paris’s powerful Facebook page to keep in touch with its customers. Which data do digital marketers need and what type of content builds the most loyalty?
7th–9th December 2011