by Sara Rosso
by Anina Net
by Dave Troy
by Yossi Vardi
by Nicolas Princen, Eric Van der Kleij and Sherry Coutu
The social enterprise track’s place at LeWeb, what to expect today, and some figures behind the importance of social for companies.
You want your customers to have conversations with your brand, join conversations happening online... but how? How can these online conversations be leveraged for your company? How do you organize internally to gain insights from this data? How can you work with customer feedback on a platform created just for your company and use it to increase the quality of service?
Michael will share the latest trends for Facebook pages, including the do’s and dont’s, with numerous case studies. Success used to depend on building a full website, but nowadays building a Facebook presence has replaced this for some companies. Your success now depends on your creativity, originality, and respect of certain rules. Michael will share the experience of Buddy Media, a leader in this space.
A 6-year-old can build a Facebook page, but how can you guarantee an impact and success? Coordinating multiple actions, working together on community management practices, and organizing sweepstakes and competitions are just a few ideas. During this panel, we will see how you can use all of Facebook’s capacity to bring more value to your customers.
by Ben Parr
With all the genuine excitement and froth of LeWeb – famous bloggers interviewing social platform wunderkind, twenty minute proclamations about how the world has been transformed by social, mobile or the boring mainstay ‘digital,’ perhaps we ought to not lose sight of the persistent truth that we must keep focused on delivering consumer value whether we are the next social game company, the next big brand to break 10 million Facebook fans or the new media trying to find the meat in all this. Remember CRM? Well it’s coming back strong. So too is good old fashioned customer service….
Richard will explain how Dell has become a major example for companies that want to become social. Not only is Dell active on social media like Facebook or Twitter (Dell was the first use case of a brand generating money out of Twitter) but Dell is also one of the pioneer companies for having embraced social internally.
Companies and organizations need to change the way they work. Social tools, social methods, and collaboration in general cannot be restricted to your customers and certain departments. HR, internal communication, and IT are only a few business units that can leverage a shift to a social enterprise. How can organizations manage this shift, and the opportunities and threats it can represent? What tools can you use?
What you do when you suddenly have millions of fans on Facebook that you didn't pay to attract? Ferrero has over 45M fans on Facebook, all brands combined. Why did they come? What can you do about it? How can you measure what you’re doing? Tips for engaging fans? As well as case studies of exiting fans and of falling short.
Ramon de Leon will explain how he brought his 6 Domino’s Pizza franchises to the most successfull ones in the US. He’s even created the concept of “RamonWow”
Bough will explore the challenge of achieving digital fitness in organizations and how digital technologies have transformed how we work, learn, communicate and share.
by Jason Jacobs
by Loïc Le Meur and Carlos Tavares
Kiva is the leading platform for microcredit, allowing to lend money to poor entrepreneurs in the world. Kiva leveraged the social web to gain visibility and word of mouth. How did they do it? Kiva is, in itself, a social platform; Is this a new trend for non profits?
7th–9th December 2011