Friday 9th December, 2011
11:55am to 12:10pm
What you do when you suddenly have millions of fans on Facebook that you didn't pay to attract? Ferrero has over 45M fans on Facebook, all brands combined. Why did they come? What can you do about it? How can you measure what you’re doing? Tips for engaging fans? As well as case studies of exiting fans and of falling short.
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