So you have 50 million fans, now what?

A session at LeWeb 2011

Friday 9th December, 2011

11:55am to 12:10pm (PMT)

What you do when you suddenly have millions of fans on Facebook that you didn't pay to attract? Ferrero has over 45M fans on Facebook, all brands combined. Why did they come? What can you do about it? How can you measure what you’re doing? Tips for engaging fans? As well as case studies of exiting fans and of falling short.

About the speakers

This person is speaking at this event.
Michelle Chmielewski


This person is speaking at this event.
Guillaume du Gardier

Head of Digital Media Western & South Europe, Ferrero

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LeWeb 2011

France France, Paris

7th9th December 2011

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Time 11:55am12:10pm PMT

Date Fri 9th December 2011

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