Games, beyond Gamification and transmedia

A session at Lift 11

Thursday 3rd February, 2011

2:00pm to 3:15pm (CET)

Video games have long escaped the realm of nerdy teenagers to become one of the most important cultural product of our time - ahead of cinema and music. Now we hear our life will be "gamified", with many of the mechanisms invented in games showing up to our "real life". Is this really happening? What are the real possibilities and pitfalls of such a proposition? We will also talk about how games can be used to engage people into an activity like reading, and discuss the latest phenomena of the entertainment industry: transmedia.

About the speakers

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David Calvo

professional dreamer bio from Twitter

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Graphic, interactive and game designer, CEO and creative director of les ├ęditions volumiques bio from Twitter

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Steffen P Walz

darling, dude, director - you name it! bio from Twitter

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Lift 11

Switzerland Switzerland, Geneva

2nd4th February 2011

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Time 2:00pm3:15pm CET

Date Thu 3rd February 2011

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