Betfair's Site Rebuild - Fast We Promise

A session at LJC Open Conference

Betfair recently launched a beta version of their Sports betting website written in Java that needs to scale to >88,000 http requests per second and is in the process of rolling out the site to new customers. We would like to present our journey so far and our results:

Faster page load times
Improving our operational insight into the performance of our website
Significantly increasing our rate of deployment through continuous delivery
How it impacted our bottom line

Our talk will explore the initiative in great detail. We will discuss:

Why we launched our Customer Commitment
The Betfair site architecture and how it scales to >88,000 http requests per second
Performance techniques applied including reducing the number of HTTP requests, reducing DNS lookups, minification, flushing the buffer early, eliminating iframes, using cookie-free domains for components, optimising CSS sprites
How we measure performance
How we measure the key business metrics including page load times, conversion rates such as registration, bets placed and revenue per customer

About the speaker

This person is speaking at this event.
Martin Anderson

Technologist :: Sportsman :: Scientist :: All tweets are my own

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