Panel: Understand the real value of location in advertising and give the ad agencies exactly what they want

Take a fresh look at how agencies, marketers and brands are looking at the space and what they want from LBS providers
Find out how to boost consumer adoption rates, track ROI and prove user numbers
Create compelling user journeys through your service and develop seamless real-time solutions
Examine the best way to run seamless cross device campaigns using feature phones, smartphones and the tablet
How does your service fit into the ad brief? Is LBS the delivery method or an integral part of the consumers experience

Moderator: Asif Kahn, LBMA
Scott Seaborn, Head of Mobile Technologies, Ogilvy Group UK
Paul Lyonette, Head of Mobile Ad Sales, EMEA Windows Mobile, Microsoft Advertising
Matthieu Vermeulen, Managing Director, France , iconmobile GmbH