The new FT web app

Assanka has spent the last 12 months in the thick of the publishing industry's rush for mobile, arguing for web standards, and producing web apps that prove that rich user experiences are not the exclusive preserve of device specific native apps. We recently built and launched the new mobile web app for the Financial Times, which became the world's first major news publisher to deliver an all HTML5 app at app.ft.com.

At the same time, Apple relaxed their rules on publishers charging for subscription content via the app store. But the tide may already be turning against native, platform specific apps, as publishers rediscover the benefits of universal, open web standards

We'll dig into the technical challenges of scroll behaviour, gesture detection, animated panels, local databases and local storage, as well as solving problems of offline images, analytics, ad delivery, authentication and access control. We'll show you how we solved these problems for the FT and in doing so set a new benchmark for what can be achieved with open web standards and HTML5.