Strategic User Experience

Familiar with the expression 'lipstick on a pig?'

There's only so much IA or interaction design can rescue - the foundations of good user experience are found in the value proposition, the business model, the definition of a target audience - things that may seem beyond the reach and responsibility of a humble UXer.

Leisa will share a framework for strategic user experience that will show how we can help facilitate good user experience from its birthplace in business strategy right through to the way we design an interface.