Room: International North
The broad principles of the "aura" around the work of art were first articulated around 75 years ago, in the wake from the waves of mechanical reproduction and distribution. These days, we're swimming in something else: ambient informatics around every object in every museum around the world.
This electromagnetic aura doesn't reproduce the work, so much as it surrounds it, placing it in the read/write context of the rest of the world. This will be a landscape view on the systems by which this new aura is produced and understood, and what is at stake, what might be gained, what might be lost.
by Eric Longo
This roundtable is an opportunity to identify and discuss new practices, strategies, benefits and pitfalls in museum marketing, outreach and audience development in the age of social media.
Chaired by Dale Kronkright, Head of Conservation at the Georgia O'Keeffe Museum, this session includes:
11:00 AM - 11:30 AM: Leveraging Preservation Funding to Enhance a Museum’s Reach at the Shelburne Museum
11:30 AM - 12:00 PM: WikiProject: Public Art
12:00 PM - 12:30 PM Conservation in the trenches, from the Smithsonian to Haiti
16th–19th November 2011