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How can we deliver the content that matters most to our visitors? How do we craft content that fosters engagement, interaction, and dialogue? The Mobile Tour Content Workshop will cover fundamental requirements of creating useful and engrossing content for mobile tours.
We'll spend a portion of the workshop reviewing exemplary audio content, and we'll discuss what characteristics make mobile content really engaging. We will break into teams to write content scripts, then regroup to present and discuss them. Finally, we'll cover strategies for how participants can implement fresh new mobile tour strategies at their own institutions.
16th–19th November 2011