Sessions at Museum Computer Network (MCN) conference 2011 about Smithsonian

Your current filters are…

Friday 18th November 2011

  • Questioning the Use of Technologies in Understanding Visitors to Cultural Institutions

    by Zahava D. Doering

    Room: Singapore
    Technology can potentially enhance experiences and assist research. Before considering technology's benefits, answering questions of why should newer technology be used and how will it be better are crucial. In the visitor experience and research arena, too many people start with technology. In visitor research, new tools have only increased our ability to provide detailed audience descriptions rather than advance understanding by challenging old paradigms or investigating new ones. The Smithsonian’s Office of Policy & Analysis is proposing a typology to help explain and predict differences in visitors' experiences. It identifies visitor preferences that influence time allocation, interaction, and responses to exhibitions. Can we enlist technology in this research? How would it aid – or hinder – our understanding?

    At 3:00pm to 3:30pm, Friday 18th November