Valuing Online-only Visitors: Let's Get Serious

Room: Hong Kong
Building on last year's "Great Debate" on the value of online-only museum visitors, this session explores the investment and value propositions associated with these visitors. What are the benefits and are they worth the costs? How do you sell it to management and Board, or do you sell it at all? How do online-only visitors fit into overall and technology strategic plans? As museums expand their online resources their audiences will likely expand more and demand more -- and museums will grapple with their long term response. Through presentations, and panel and audience discussion, this session will help attendees understand, articulate and meet that challenge.