Mobile apps: opportunities and challenges from disabled and elderly people

Mobile apps still feels like the wild-west. The secret to flourishing there is to innovate, and user-focused innovation is the key to business success. Jonathan Hassell presents insights and case-studies for: how listening to your diverse audiences’ needs can uncover challenges and prompt innovation; how disabled and elderly people’s needs can make ideation fly; examples of opportunities to embed inclusion in mainstream products and go ’beyond inclusion’ for specific disabled people’s needs; how the stats reveal a large underserved potential user-base; some case-studies of ’beyond inclusion’ products breaking into mainstream success through 'reverse inclusion'; and how www.hassellinclusion.com can help you innovate