For years, most Web teams have designed for the desktop. Mobile, if it even happened, was a port off the desktop version, designed and built before anyone even considered the mobile experience. This made perfect sense for a while. Browsing the Web on mobile phones was painful; carriers controlled access to the Web on their devices; and mobile network speeds made everything often grind to a halt.
But things have changed so dramatically over the past few years that starting with the desktop may be an increasingly backwards way of thinking about a Web product. Designing for mobile first can not only open up new opportunities for growth, it can lead to a better overall user experience for a Web site or application.
In this session, Luke Wroblewski will dig into the three key reasons to consider mobile first: mobile is seeing explosive growth; mobile forces you to focus; and mobile extends your capabilities.
We're reaching a point in time where the device is now enabling interactions and behaviours in the physical world. We live in a task-oriented world and with technology becoming less visible (due to good design), we are well on our way to creating experiences that the mass audience can consume. How do we make technology less visible? What kind of design results in new physical behaviours? Why is this important for the future? These are some of the questions I'm going to have a go at tackling.
The world’s first mobile browser panel, in which representatives of several mobile browser vendors discuss their implementations with the audience and each other.
Moderated by Jeremy Keith, this panel features representatives of Nokia, Opera, and RIM (BlackBerry). The panel will close off day 1 of Mobilism (12th of May) and (network gods willing) be live-streamed so that anyone can watch it.
Case studies from Google, Yahoo, Microsoft, Netflix, and others testify that making websites faster drives more traffic to your site, improves the user experience, increases revenue, and reduces operating costs. Best practices, tools, and web services abound for improving website performance on the desktop. But where are we when it comes to mobile performance? Join Steve Souders as he presents the latest developments for analyzing mobile performance and creating a faster mobile experience.
Mobile development is still pretty new to us web geeks and there are a whole lot of new challenges we face when developing our first mobile application. In this very hands on session I will give you a kick start into mobile development. I will introduce you to the available mobile runtimes, editors, build services, debugging tools, testing environments, reporting tools and finally relevant app stores. After this talk you should have a good overview of what is relevant today, what tools will do the best job for you and how you can keep building future proof mobile cross-platform applications.
The world of web application design is expanding at a rapid rate. We’re now expected to design great experiences across a huge variety of platforms, from small screens to large displays. The flood of iPad applications and successful online businesses are showing our executives that design matters.
Why is all this happening now? Where is it all going? UIE’s own Jared Spool will show you how four driving forces—market maturity, the emergence of experience, Kano’s model, and Sturgeon’s Law—are increasing the visibility and value of design in organizations everywhere. He’ll show you what the next generation of design teams will look like and how you’ll get there.
12th–13th May 2011