Sessions at GigaOM Mobilize 2011 about Freemium

Tuesday 27th September 2011

• How to Keep Your App Free and Increase Downloads

  by Zephrin Lasker

  According to a 2010 study by Harris Interactive, an overwhelming amount of U.S. adults (even affluent ones) have a distinct preference for free apps. Attend this presentation and learn how developers for popular apps like TuneMe, Ant Smasher and Color Effects are using mobile signup ads to provide a respectful user experience and make $50+ CPMs. With the extra revenue, they are able to keep their apps free and increase the number of downloads in the Android market and Apple App Store.

  • Freemium

  At 10:45am to 11:25am, Tuesday 27th September