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Pandora is the embodiment of success in the mobile world. This 100-percent browser experience-based company has seen 70 percent of its traffic shift onto mobile platforms and devices.We talk to Tom Conrad as he shares technical and business challenges the company surmounted as it moved into the mobile world. We also look ahead to the future and where Pandora sees its next mobile target: automobiles. Attend this talk to learn how you might migrate your business to a mostly mobile world.
by Jonathan Carson
The growing popularity of smartphones and tablets has opened up new opportunities for mobile content and apps – and raises critical questions, as well. Do different platforms and devices require different monetization strategies or does it depend on which demographic group you are trying to reach? How do different kinds of consumers respond to mobile ads? How much are consumers willing to pay for various types of content? How effective are mobile ads? These questions and more are revealed by audience research giant, The Nielsen Company.
Lets face it. 50-cent CPM for mobile ads clearly shows the ads aren't working for those looking to monetize nor for those wishing to get their message across. So what options do mobile developers have for monetization that might be effective? We gather a panel of leaders in existing and new monetization mechanisms to discuss which new solutions can make mobile pay.
The story of how femo, pico and other small cells provide the performance “leap” – more capacity, better coverage, higher data rates, and enhanced user experience. What’s in the technology chest to make this leap even bigger. What, if any, pitfalls industry be wary of. How all of this fits in the 3G/4G evolution game plan.
by T.A. McCann
Learn how Gist built the real-time address book combining users contacts from address books, inboxes and social networks and spanned delivery from the web, Outlook, Gmail, iPhone, Android and Blackberry with a small team. Discuss the blend of technical approaches, application choices and reliance on the cloud that helped Gist scale to support hundreds of millions of contacts and go from concept to acquisition by Blackberry in < 3 years.
This future is inevitable. Voice is becoming a function of mobile platforms and less a function of carriers. With mobile platform providers gaining the power base and consumers looking to social media for identity and Wi-Fi for carriage, carriers may have a harder time stopping the evolution. What will that mean for the telcos? How will the shift in power affect the consumers, the developers and the greater business ecosystem?
by Cole Brodman and Om Malik
Mobilize is thrilled to welcome back Cole Brodman. Last time he spoke, his picture was plastered on newspapers around the world the next day holding up the first Motorola Android phone. In this special chat with Om Malik, we discuss the exciting potential of super-high bandwidth for consumer mobile devices.
by Stacey Higginbotham and Stephen Bye
Innovative new products can change the game; we saw that with the iPhone. Consumers remain confused about and indifferent to which generation of technology powers their network, but rush to new services that catch their attention. To create innovative new services, we have to start with technology that will support the visions of creative developers. We talk to the CTO of Sprint about his vision for Sprint to lead the way as the most viable platform for innovators to translate their visions to killer applications. What does the year ahead hold for the network's technology?
Recently, there has been a spate of successful startups emerging in the mobile infrastructure space. Unlike their predecessors, they don't rely on selling to carriers for deployment on their networks. They sell directly to the app developers, publishers and consumers who need their services. This panel examines the reasons for their present and continued success and explores other opportunities that exist for more services on the networks.
AppCommerce is reaching every corner of the Global Market. By 2015, shoppers around the world are expected to spend $119 billion on goods and services via mobile phones. The burning question is: what now? How can publishers, carriers and brands dominate SoLoMo to develop meaningful consumer engagement AND increase commerce? Discover: What is AppCommerce? Why is AppCommerce the next evolution of SoLoMo? How to implement deliberate app monetization.
During the last few months we have seen dramatic changes in the telecommunications industry. Internet behemoths like Apple, Microsoft, Facebook and Google have all become major players in the battle for mobile communication revenues, meanwhile a change in consumer behavior have posed a threat to traditional operators. What impact will this battle have in the near future, and what will this mean for consumers? This panel will take a look at some of the latest technologies and partnerships that have emerged and discuss the trillion dollar question: Who will win the battle for mobile communications?
by Thomas Clayton and David Card
As U.S. mobile and social companies continue to expand and look for more users and revenue, their gaze is turning towards the mass markets of Asia. But with different consumers, cultures and expectations, how can companies anticipate success? This panel will be exploring successful strategies for social mobile as they look to expand in Asia. Who’s hot and why? How can a social mobile company leverage culture? What are the different monetization models? Come take part in a dynamic presentation and Q&A addressing these points and more.
Mobile commerce is being reshaped by three trends which John Doerr refers to as "So-Lo-Mo": social, location, mobile. Location proximity and mobile consumers' unprecedented use of social networks for posting and sharing their plans, reviews and recommendations provide key dimensions that advertisers and merchants can no longer ignore. This panel examines how leading brands, national retailers, local merchants and payment providers are adapting to these trends and what new m-commerce opportunities are arising.
by Nathan Eagle
Professor Nathan Eagle researched big data and mobile phones at the MIT Media Lab in an effort to help limit the global H1N1 pandemic. Txteagle is the startup born from that research, which now addresses 2.1 billion consumers in emerging markets with a simple reward mechanism for participation: free talk time. Hear how scientific innovation has been applied to create a global market for others to tap into.
Virtualization and high-powered smartphones are a match made in heaven for the enterprise. Most of the arguments involving security and data integrity disappear. We talk with the visionary CTO and thought leader at technology giant VMware about what he sees as the real outcomes of virtualization on the handset and where VMware will lead the industry next.
by Pejman Roshan
Corporate IT has it's work cut out for them as users bring their own mobile devices to work. But how can the enterprise utilize these devices coming into the enterprise, extend key applications such as IP Tel and Unified Communications, maintain corporate security standards, make it easy on the end user, and do all of this without blowing the budget? Join us for an interactive session with live demonstrations of Mobile Unified Communications solutions that are changing the way people communicate. See how mobile UC is taking off with the coolest demonstrations on Apple and Android smart phones and tablets. One lucky attendee will win an iPhone/iPad WIFI controlled helicopter.
Michael Abbot is a Valley legend in mobility, with stints at Palm and HP, among others. He now leads engineering at Twitter. Om talks to Michael about how Twitter's commitment to mobile and the Twitter ecosystem will shape the platform and what considerations he has to make in creating the perfect platform for sustaining a mobile experience and third-party developer ecosystem.
Your customers have gone mobile… Are you going with them? In “4 Steps to Creating a Mobile Strategy” Scott Schwarzhoff, VP of Marketing at Appcelerator, explains the importance of developing a cross-platform mobile strategy.
by Craig Barratt and Stacey Higginbotham
We are on the cusp of connecting everything to everything else: e-readers, tablets, netbooks, smart meters, smart cars, you name it. But with high bandwidth comes high demands on chipsets, batteries and spectrum. Atheros pioneered some of the first chips in the Wi-Fi standard. Now as Qualcomm Atheros, the company is delivering technology, both wired and wireless, to support the connection of everything. We talk with Craig Barratt about which technologies he thinks will be most prevalent in the market of the future, the role of Wi-Fi in connecting everything, and what else he believes is needed to make this grand vision a reality.
As Facebook looks to provide a full-featured user experience to more people in an increasingly mobile world, it must overcome a landscape fragmented in multiple dimensions: operating systems, devices, geographies and networks. We talk to Facebook Head of Mobile Products Erick Tseng, about how the company is leveraging the web to build its own products and how a recent acquisition is helping them deploy a unified Facebook experience on a very big scale.
To succeed in mobile, you need total engagement.What makes a high-engagement app? Is it design and UX? Social connectedness? Game mechanics? There are so many right answers and prescribed methods that it gets difficult for the developer and producer to understand. In this panel, we assemble some of the leaders behind the biggest apps out there to help shed light on what works for them and what might work for you. Come along and get some proven perspectives to take away.
Though mobility is a hot topic in the tech world, organizations are still grappling with some of the most basic issues around mobility in the workplace. In fact, enterprise IT is reaching the end of the first chapter of this mobile transformation. Organizations are beginning to realize they need to look beyond mobile device management to a broader, more strategic opportunity to manage the mobile enterprise. This panel covers mobile device management, mobile application management, tablets, mobile cloud computing, security and more.
In this fascinating fireside chat, we assemble a leading editor from the financial press and two thought-leading investors from technology to discuss the impact that recent M&A activity will have on present deals and for the future of the industry.
The app developer community is at the center of the industry shift moving from a “battle of devices" to a "war of ecosystems” (Stephen Elop). There are many segments of developers in the market ranging from enterprise developers and system integrators building B2B apps to startups, freelancers and agencies developing B2C apps. What does a robust developer look like? What are the elements of a healthy community? What metrics like app store community ratings and reviews apply? What are the unique challenges to working with internal vs external developers?
26th–27th September 2011