GigaOM Mobilize 2011 schedule

Monday 26th September 2011

  • Opening Remarks

    by Om Malik, Stacey Higginbotham and Kevin C. Tofel

    At 8:30am to 8:40am, Monday 26th September

  • Can Invisible Also Be Amazing? Designing Fluid and Connected Enterprises

    by Olof Schybergson

    Can we fall in love with things we can't see? As the bond between mobility and the cloud increases, we will need to design invisible and seductive service experiences. Device-to-cloud interactions will yield new products that will adapt to device capabilities and context. But as bright and attractive as the future might look, we have to consider the ethics of money-making in this new age. Who will own user data, and is pushing advertising going to ruin user experience? This and more is covered by leading design firm, Fjord.

    At 8:40am to 9:00am, Monday 26th September

    Coverage video

  • Pandora is Mostly on the Move

    by Om Malik and Tom Conrad

    Pandora is the embodiment of success in the mobile world. This 100-percent browser experience-based company has seen 70 percent of its traffic shift onto mobile platforms and devices.We talk to Tom Conrad as he shares technical and business challenges the company surmounted as it moved into the mobile world. We also look ahead to the future and where Pandora sees its next mobile target: automobiles. Attend this talk to learn how you might migrate your business to a mostly mobile world.

    At 9:00am to 9:20am, Monday 26th September

    Coverage video

  • Tablets and Smartphones by the Numbers

    by Jonathan Carson

    The growing popularity of smartphones and tablets has opened up new opportunities for mobile content and apps – and raises critical questions, as well. Do different platforms and devices require different monetization strategies or does it depend on which demographic group you are trying to reach? How do different kinds of consumers respond to mobile ads? How much are consumers willing to pay for various types of content? How effective are mobile ads? These questions and more are revealed by audience research giant, The Nielsen Company.

    At 9:20am to 9:30am, Monday 26th September

  • Looking Beyond CPM for Monetization

    by William Hsu, Brian Wong, Zephrin Lasker, Keren Zemer and Ryan Kim

    Lets face it. 50-cent CPM for mobile ads clearly shows the ads aren't working for those looking to monetize nor for those wishing to get their message across. So what options do mobile developers have for monetization that might be effective? We gather a panel of leaders in existing and new monetization mechanisms to discuss which new solutions can make mobile pay.

    At 9:30am to 10:10am, Monday 26th September

    Coverage video

  • Real Users. Real Secure Mobile Solutions.

    by Simon Richard, Tom Gillis and Art King

    The proliferation of mobile devices and cloud computing is irrevocably changing the IT landscape--and it seems everyone has a solution. But how good are they? It's time to hear from the users. Join Tom Gillis, Cisco GM for Security in conversation with Nike and McKesson for insights on how the design of secure, mobile solutions intersects with the needs of those who use them.

    At 10:10am to 10:50am, Monday 26th September

  • The Big World of Small Cells

    by Prakash Sangam

    The story of how femo, pico and other small cells provide the performance “leap” – more capacity, better coverage, higher data rates, and enhanced user experience. What’s in the technology chest to make this leap even bigger. What, if any, pitfalls industry be wary of. How all of this fits in the 3G/4G evolution game plan.

    At 10:10am to 10:50am, Monday 26th September

  • The Everywhere Address Book – An Example of Building Connected Services That Span Mobile, Apps and Web

    by T.A. McCann

    Learn how Gist built the real-time address book combining users contacts from address books, inboxes and social networks and spanned delivery from the web, Outlook, Gmail, iPhone, Android and Blackberry with a small team. Discuss the blend of technical approaches, application choices and reliance on the cloud that helped Gist scale to support hundreds of millions of contacts and go from concept to acquisition by Blackberry in < 3 years.

    At 10:10am to 10:50am, Monday 26th September

  • Can You Hear Me Now?

    by Ilja Laurs, Kevin C. Tofel and Hjalmar Winbladh

    This future is inevitable. Voice is becoming a function of mobile platforms and less a function of carriers. With mobile platform providers gaining the power base and consumers looking to social media for identity and Wi-Fi for carriage, carriers may have a harder time stopping the evolution. What will that mean for the telcos? How will the shift in power affect the consumers, the developers and the greater business ecosystem?

    At 10:50am to 11:10am, Monday 26th September

    Coverage video

  • Intellectual Property: Protecting or Polluting Innovation?

    by Efrat Kasznik, Bill Merritt and Chetan Sharma

    Headlines have been dominated lately by the astronomically sized lawsuits being filed by technology giants against other tech giants. Clearly, intellectual property is back in vogue on an industry-sized scale. In this talk, we assemble IP thought leaders and owners to look at why IP has come back into fashion and whether the focus on IP protects smaller companies or hinders innovation.

    At 11:10am to 11:30am, Monday 26th September

    Coverage video

  • 4G Arrives: A Carrier's Perspective on the Evolving Mobile Ecosystem

    by Cole Brodman and Om Malik

    Mobilize is thrilled to welcome back Cole Brodman. Last time he spoke, his picture was plastered on newspapers around the world the next day holding up the first Motorola Android phone. In this special chat with Om Malik, we discuss the exciting potential of super-high bandwidth for consumer mobile devices.

    At 11:30am to 11:50am, Monday 26th September

    Coverage video

  • Between the Cloud and the Consumer

    by Chetan Sharma, Iyad Tarazi and Wim Sweldens

    There have been two major tectonic shifts in the communications services world: the shift to the cloud for technology infrastructure and the focus of the core business on innovating services. In the gray undefined area between the cloud and the consumer is middleware. Alcatel-Lucent, industry giant and supplier of choice to the world's telcos, is laying down huge bets in this space. We talk with the company's leader about why the industry's future for services innovation lays in the middle.

    At 11:50am to 12:10pm, Monday 26th September

    Coverage video

  • Will New Networks Beget New Opportunities?

    by Stacey Higginbotham and Stephen Bye

    Innovative new products can change the game; we saw that with the iPhone. Consumers remain confused about and indifferent to which generation of technology powers their network, but rush to new services that catch their attention. To create innovative new services, we have to start with technology that will support the visions of creative developers. We talk to the CTO of Sprint about his vision for Sprint to lead the way as the most viable platform for innovators to translate their visions to killer applications. What does the year ahead hold for the network's technology?

    At 12:10pm to 12:30pm, Monday 26th September

    Coverage video

  • Going New School with the Old School: Communication in an IP World

    by Jed Alpert, Jeff Lawson and Brian Mullen

    With smartphone penetration rising and hundreds of millions of tablet shipments expected in the coming years - we are moving quickly toward an IP world. What does that mean for good old-fashioned communication, namely voice and messaging? Hear our panel discuss new cloud communication applications and services, innovating on old-school technology, and how it applies to our 3G/4G world.

    At 12:30pm to 1:30pm, Monday 26th September

  • Mobile Video – The Vital Piece of the Puzzle to Make This a Reality

    by Joni Blecher and Abhishek Tiwari

    The network and device capabilities required for delivering mobile video streaming are becoming a reality. Billions of dollars have been invested, and the mobile ecosystem needs video to explode to justify that investment. Hear from key players as they discuss the opportunities and challenges on the evolution on mobile video.

    At 12:30pm to 1:30pm, Monday 26th September

  • The Business of Invention

    by Mark Lemmo, Jim Nolan and Jack Indekeu

    An illustration of the unique practices and core capabilities of a pure-play advanced R&D model in wireless – Envision, Invent, Protect, Evangelize, License. And a close-up of opportunities for collaboration along the different steps of the “business of invention” process.

    At 12:30pm to 1:30pm, Monday 26th September

  • Profitable Gaps: The New Mobile Infrastructure Players

    by Shlomi Gian, Scott Kveton, Bob Egan and Jeff Haynie

    Recently, there has been a spate of successful startups emerging in the mobile infrastructure space. Unlike their predecessors, they don't rely on selling to carriers for deployment on their networks. They sell directly to the app developers, publishers and consumers who need their services. This panel examines the reasons for their present and continued success and explores other opportunities that exist for more services on the networks.

    At 1:30pm to 2:00pm, Monday 26th September

    Coverage video

  • Square'ing Up to the Competition

    by Om Malik and Keith Rabois

    Square has captured the imaginations of small retailers and the wallets of large investors with the promise of shaking up a multi-trillion dollar industry.The rewards are huge, and the bets have become big. It's a play that would not have been possible without the explosion of the smartphone. Om Malik talks to COO Keith Rabois about the impact, the challenges and the huge institutional competition Square faces as it muscles into its seat at the multi-trillion dollar electronic payments dinner table.

    At 2:00pm to 2:20pm, Monday 26th September

    Coverage video

  • Mobile Payments 2012: Will This Be The Year?

    by Brad Greene, Dave Talach, Karen Webster, Laura Chambers and Chris Hylen

    The buzz around mobile payments is at an all-time high. But will the industry follow through this time around? This year has seen major technology players roll out their own mobile payment plays, and others have committed to NFC. Is this an industry, culture and technology convergence that can unleash the next major catalyst for mobile innovation? We assemble some of mobile payments' most influential thinkers to answer some tough questions and to piece together the roadmap for the next 18 months.

    At 2:20pm to 3:00pm, Monday 26th September

    Coverage video

  • Learning from Flipboard

    by Josh Quittner and Om Malik

    Flipboard isn't only at the top of its game; it seems to be reinventing it. What can we learn from the company's success? Om Malik talks to Josh Quitnner about Flipboard's meteoric rise and what impacts its brand of success will have on the media ecosystem.

    At 3:00pm to 3:20pm, Monday 26th September

    Coverage video

  • Oh, You Want to M-A-K-E Money? Surviving the Dying Daily Deal. Critical Global Strategies for App Monetization.

    by Scott Sanchez, Gerry Goldstein, Steve Papermaster and Michael Wolf

    AppCommerce is reaching every corner of the Global Market. By 2015, shoppers around the world are expected to spend $119 billion on goods and services via mobile phones. The burning question is: what now? How can publishers, carriers and brands dominate SoLoMo to develop meaningful consumer engagement AND increase commerce? Discover: What is AppCommerce? Why is AppCommerce the next evolution of SoLoMo? How to implement deliberate app monetization.

    At 3:20pm to 4:00pm, Monday 26th September

  • The Battle for Mobile Communication Between Apple, Google, Microskype, Rebtel, Tango & More

    by Eric Setton, Maja Lindstrom, Rick Osterloh and Bob Egan

    During the last few months we have seen dramatic changes in the telecommunications industry. Internet behemoths like Apple, Microsoft, Facebook and Google have all become major players in the battle for mobile communication revenues, meanwhile a change in consumer behavior have posed a threat to traditional operators. What impact will this battle have in the near future, and what will this mean for consumers? This panel will take a look at some of the latest technologies and partnerships that have emerged and discuss the trillion dollar question: Who will win the battle for mobile communications?

    At 3:20pm to 4:00pm, Monday 26th September

  • The Next Land Grab; How Mobile Social Networking Across Asia's Three Billion Consumers is Taking Shape

    by Thomas Clayton and David Card

    As U.S. mobile and social companies continue to expand and look for more users and revenue, their gaze is turning towards the mass markets of Asia. But with different consumers, cultures and expectations, how can companies anticipate success? This panel will be exploring successful strategies for social mobile as they look to expand in Asia. Who’s hot and why? How can a social mobile company leverage culture? What are the different monetization models? Come take part in a dynamic presentation and Q&A addressing these points and more.

    At 3:20pm to 4:00pm, Monday 26th September

  • Why So-Lo-Mo Will Finally Unleash M-Commerce

    by Ben Hedrington, Paul Cousineau, Mok Oh, Phil Hendrix and Eli Portnoy

    Mobile commerce is being reshaped by three trends which John Doerr refers to as "So-Lo-Mo": social, location, mobile. Location proximity and mobile consumers' unprecedented use of social networks for posting and sharing their plans, reviews and recommendations provide key dimensions that advertisers and merchants can no longer ignore. This panel examines how leading brands, national retailers, local merchants and payment providers are adapting to these trends and what new m-commerce opportunities are arising.

    At 4:00pm to 4:40pm, Monday 26th September

  • What Would You Like 2.1 Billion People To Do For You Today?

    by Nathan Eagle

    Professor Nathan Eagle researched big data and mobile phones at the MIT Media Lab in an effort to help limit the global H1N1 pandemic. Txteagle is the startup born from that research, which now addresses 2.1 billion consumers in emerging markets with a simple reward mechanism for participation: free talk time. Hear how scientific innovation has been applied to create a global market for others to tap into.

    At 4:40pm to 4:55pm, Monday 26th September

  • Launchpad

    by Jack Sheridan, Jim Parsons, Bob Abbott and Tim Lee

    At 4:55pm to 5:55pm, Monday 26th September

Tuesday 27th September 2011

  • The $20 Billion Upset

    by Tom Gillis and Quentin Hardy

    There's a new force to be reckoned with in the enterprise: the consumerization of IT. The rise of mobile products such as the iPhone, iPad and Android platforms -- along with the easy accessibility of cloud computing services -- is radically disrupting conventional IT infrastructures. Resistance is futile. The network and content security industry is estimated to be worth more than $20 billion by 2015, and as advances in technology turn this industry upside down, smart and agile enterprises stand to realize considerable competitive advantages by recognizing the new shape of IT architecture and the value of a seamless user experience. This talk between Cisco Security's VP/GM Tom Gillis and the New York Times’ Quentin Hardy will delve deeper into the infinite number of possible responses demanded of IT departments.

    At 9:05am to 9:25am, Tuesday 27th September

  • Insights From Instagram

    by Kevin Systrom and Om Malik

    Not so long ago, if entrepreneurs had suggested combining photo editing with photo sharing on a mobile handset, they would have been laughed out of the room. Handset performance and network bandwidth just weren't there. But now they are, and Instagram owns the game. Learn about market timing, technology and user-experience lessons from a founder.

    At 9:25am to 9:45am, Tuesday 27th September

  • Will Enterprise Be The Game Changer For HTML5 And Tablet Apps?

    by Sean Whiteley, Adam Blum, Nathan Clevenger, Santiago Becerra and Chris Kemmerer

    For companies that have embraced device diversity, the decision to go with native or web-based mobile apps can cause analysis paralysis. While native apps provide richer functionality, in-house app developers have already standardized on HTML as the platform of choice for building B2B apps. Will enterprise lead the way in using cross-platform mobile development tools and mobile middleware platforms to get the job done? There is much anticipation and hype about the entry of tablet devices into the enterprise. Yet we are seeing very little innovation of applications that actually take advantage of the tablet's benefits. Is the future of the tablet simply replacing existing game consoles and e-readers, or will productivity be the app that really makes use of the tablet form factor?

    At 9:45am to 10:25am, Tuesday 27th September

  • 3 Key Pillars of Enterprise Mobility: Applications, Data & People

    by Stacey Higginbotham and Stephen Herrod

    Virtualization and high-powered smartphones are a match made in heaven for the enterprise. Most of the arguments involving security and data integrity disappear. We talk with the visionary CTO and thought leader at technology giant VMware about what he sees as the real outcomes of virtualization on the handset and where VMware will lead the industry next.

    At 10:25am to 10:45am, Tuesday 27th September