Can we fall in love with things we can't see? As the bond between mobility and the cloud increases, we will need to design invisible and seductive service experiences. Device-to-cloud interactions will yield new products that will adapt to device capabilities and context. But as bright and attractive as the future might look, we have to consider the ethics of money-making in this new age. Who will own user data, and is pushing advertising going to ruin user experience? This and more is covered by leading design firm, Fjord.
Pandora is the embodiment of success in the mobile world. This 100-percent browser experience-based company has seen 70 percent of its traffic shift onto mobile platforms and devices.We talk to Tom Conrad as he shares technical and business challenges the company surmounted as it moved into the mobile world. We also look ahead to the future and where Pandora sees its next mobile target: automobiles. Attend this talk to learn how you might migrate your business to a mostly mobile world.
by Jonathan Carson
The growing popularity of smartphones and tablets has opened up new opportunities for mobile content and apps – and raises critical questions, as well. Do different platforms and devices require different monetization strategies or does it depend on which demographic group you are trying to reach? How do different kinds of consumers respond to mobile ads? How much are consumers willing to pay for various types of content? How effective are mobile ads? These questions and more are revealed by audience research giant, The Nielsen Company.
Lets face it. 50-cent CPM for mobile ads clearly shows the ads aren't working for those looking to monetize nor for those wishing to get their message across. So what options do mobile developers have for monetization that might be effective? We gather a panel of leaders in existing and new monetization mechanisms to discuss which new solutions can make mobile pay.
This future is inevitable. Voice is becoming a function of mobile platforms and less a function of carriers. With mobile platform providers gaining the power base and consumers looking to social media for identity and Wi-Fi for carriage, carriers may have a harder time stopping the evolution. What will that mean for the telcos? How will the shift in power affect the consumers, the developers and the greater business ecosystem?
Headlines have been dominated lately by the astronomically sized lawsuits being filed by technology giants against other tech giants. Clearly, intellectual property is back in vogue on an industry-sized scale. In this talk, we assemble IP thought leaders and owners to look at why IP has come back into fashion and whether the focus on IP protects smaller companies or hinders innovation.
by Cole Brodman and Om Malik
Mobilize is thrilled to welcome back Cole Brodman. Last time he spoke, his picture was plastered on newspapers around the world the next day holding up the first Motorola Android phone. In this special chat with Om Malik, we discuss the exciting potential of super-high bandwidth for consumer mobile devices.
There have been two major tectonic shifts in the communications services world: the shift to the cloud for technology infrastructure and the focus of the core business on innovating services. In the gray undefined area between the cloud and the consumer is middleware. Alcatel-Lucent, industry giant and supplier of choice to the world's telcos, is laying down huge bets in this space. We talk with the company's leader about why the industry's future for services innovation lays in the middle.
by Stacey Higginbotham and Stephen Bye
Innovative new products can change the game; we saw that with the iPhone. Consumers remain confused about and indifferent to which generation of technology powers their network, but rush to new services that catch their attention. To create innovative new services, we have to start with technology that will support the visions of creative developers. We talk to the CTO of Sprint about his vision for Sprint to lead the way as the most viable platform for innovators to translate their visions to killer applications. What does the year ahead hold for the network's technology?
Recently, there has been a spate of successful startups emerging in the mobile infrastructure space. Unlike their predecessors, they don't rely on selling to carriers for deployment on their networks. They sell directly to the app developers, publishers and consumers who need their services. This panel examines the reasons for their present and continued success and explores other opportunities that exist for more services on the networks.
Square has captured the imaginations of small retailers and the wallets of large investors with the promise of shaking up a multi-trillion dollar industry.The rewards are huge, and the bets have become big. It's a play that would not have been possible without the explosion of the smartphone. Om Malik talks to COO Keith Rabois about the impact, the challenges and the huge institutional competition Square faces as it muscles into its seat at the multi-trillion dollar electronic payments dinner table.
The buzz around mobile payments is at an all-time high. But will the industry follow through this time around? This year has seen major technology players roll out their own mobile payment plays, and others have committed to NFC. Is this an industry, culture and technology convergence that can unleash the next major catalyst for mobile innovation? We assemble some of mobile payments' most influential thinkers to answer some tough questions and to piece together the roadmap for the next 18 months.
Flipboard isn't only at the top of its game; it seems to be reinventing it. What can we learn from the company's success? Om Malik talks to Josh Quitnner about Flipboard's meteoric rise and what impacts its brand of success will have on the media ecosystem.
26th–27th September 2011