Lets face it. 50-cent CPM for mobile ads clearly shows the ads aren't working for those looking to monetize nor for those wishing to get their message across. So what options do mobile developers have for monetization that might be effective? We gather a panel of leaders in existing and new monetization mechanisms to discuss which new solutions can make mobile pay.
AppCommerce is reaching every corner of the Global Market. By 2015, shoppers around the world are expected to spend $119 billion on goods and services via mobile phones. The burning question is: what now? How can publishers, carriers and brands dominate SoLoMo to develop meaningful consumer engagement AND increase commerce? Discover: What is AppCommerce? Why is AppCommerce the next evolution of SoLoMo? How to implement deliberate app monetization.
26th–27th September 2011