Tablets and Smartphones by the Numbers

A session at GigaOM Mobilize 2011

Monday 26th September, 2011

9:20am to 9:30am (PST)

The growing popularity of smartphones and tablets has opened up new opportunities for mobile content and apps – and raises critical questions, as well. Do different platforms and devices require different monetization strategies or does it depend on which demographic group you are trying to reach? How do different kinds of consumers respond to mobile ads? How much are consumers willing to pay for various types of content? How effective are mobile ads? These questions and more are revealed by audience research giant, The Nielsen Company.

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Jonathan Carson

CEO, Telecom, Nielsen

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Time 9:20am9:30am PST

Date Mon 26th September 2011

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