Why So-Lo-Mo Will Finally Unleash M-Commerce

A session at GigaOM Mobilize 2011

Monday 26th September, 2011

4:00pm to 4:40pm (PST)

Mobile commerce is being reshaped by three trends which John Doerr refers to as "So-Lo-Mo": social, location, mobile. Location proximity and mobile consumers' unprecedented use of social networks for posting and sharing their plans, reviews and recommendations provide key dimensions that advertisers and merchants can no longer ignore. This panel examines how leading brands, national retailers, local merchants and payment providers are adapting to these trends and what new m-commerce opportunities are arising.

About the speakers

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Ben Hedrington

Sr. Director, Mobile and Web Strategy - Emerging Platforms, Best Buy

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Paul Cousineau

VP of Products, Walmart

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Mok Oh

Chief Innovation Officer, WHERE

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Phil Hendrix

Director, immr and Analyst GigaOM Pro

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Eli Portnoy

CEO, ThinkNear

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When

Time 4:00pm4:40pm PST

Date Mon 26th September 2011

Short URL

lanyrd.com/shrfd

Official event site

event.gigaom.com/mobilize/

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