Add an eventWhy So-Lo-Mo Will Finally Unleash M-Commerce
A session at GigaOM Mobilize 2011
Mobile commerce is being reshaped by three trends which John Doerr refers to as "So-Lo-Mo": social, location, mobile. Location proximity and mobile consumers' unprecedented use of social networks for posting and sharing their plans, reviews and recommendations provide key dimensions that advertisers and merchants can no longer ignore. This panel examines how leading brands, national retailers, local merchants and payment providers are adapting to these trends and what new m-commerce opportunities are arising.
About the speakers
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Sr. Director, Mobile and Web Strategy - Emerging Platforms, Best Buy
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VP of Products, Walmart
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