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How to Keep Your App Free and Increase Downloads

A session at GigaOM Mobilize 2011

Tuesday 27th September, 2011

10:45am to 11:25am (PST)

According to a 2010 study by Harris Interactive, an overwhelming amount of U.S. adults (even affluent ones) have a distinct preference for free apps. Attend this presentation and learn how developers for popular apps like TuneMe, Ant Smasher and Color Effects are using mobile signup ads to provide a respectful user experience and make $50+ CPMs. With the extra revenue, they are able to keep their apps free and increase the number of downloads in the Android market and Apple App Store.

About the speaker

This person is speaking at this event.
Zephrin Lasker

CEO and Co-Founder, Pontiflex

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When

Time 10:45am11:25am PST

Date Tue 27th September 2011

Short URL

lanyrd.com/shrfr

Official event site

event.gigaom.com/mobilize/

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