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Web content: it’s the meat in the sandwich, not the icing on the cake. So why does planning for useful, usable content get short shrift in the design and development process? Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.” Teams are forced into crisis mode at the 11th hour, trying to deal with content that arrives too late, doesn't fit in the designs, or fails to live up to user expectations.
When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible—and necessary. It’s time to do it right.
In this workshop, we'll discuss approaches you can use on projects to:
Plan for content that aligns with business goals and user needs
Evaluate existing content and make decisions about what to do with it
Maintain content over time, with clear ownership and review processes
17th–18th November 2011