With the rise of the smartphone, customers now expect products, services and information to be available to them whether they are sitting at their desk or sitting by the pool. And the smartphone is not the only game in town: tablet devices are also rapidly emerging as another touchpoint from which users are demanding access. It's one thing to mobilize design, but it's another thing to think about how a suite of touchpoints fits together into a meaningful and useful customer experience. Armed with examples and guidelines, Gabriel White will share hands-on tips for creating compelling and effective multi-device user experiences.
17th–18th November 2011