Building (and Measuring) Your Online Brand

A session at MozCon 2011

Wednesday 27th July, 2011

2:15pm to 2:45pm (PST)

As inbound marketers, we’ve often left branding strategy and tactics to others. With the convergence of search, social and usage data, it’s clear that a great SEO strategy needs a great brand. In this talk, Jamie will share practical, actionable tips for how technical marketers can use branding to gain awareness, traffic, social shares, and mentions, as well as how to measure your brand's online reach and awareness.

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Jamie Steven


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Time 2:15pm2:45pm PST

Date Wed 27th July 2011

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