How to Earn Outsized Returns in Paid Search

A session at MozCon 2011

Thursday 28th July, 2011

9:00am to 9:45am (PST)

The problem with PPC is always the price. Bids are too high, competition is too tough and it’s unfeasible to get a truly high ROI from buying paid search ads anymore, right? Wrong. Using creativity and uncommon tactics, Bill’s devised and will share awesome ways to get around the competition and do remarkable things, even in a budget-constrained environment.

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William Leake

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Time 9:00am9:45am PST

Date Thu 28th July 2011

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