Thursday 28th July, 2011
11:30am to 12:00pm
When your brand and/or generic terms rank #1 in organic search, it’s wise to ignore paid search, right? Not necessarily... Melanie will walk you through the pros and cons using in-depth case studies of how to leverage the power of running both paid and organic search together to maximize performance... even if you rank in the top results of organic search.
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