Oyster Hotels: A Case Study in SEO

A session at MozCon 2011

Thursday 28th July, 2011

2:00pm to 2:45pm (PST)

In 2007, Eytan left his role as search engineer at Microsoft and moved to the startup world, where he took on the remarkably competitive hotels vertical. 4 years later, Oyster.com is one of the most successful travel startups on the web and Oyster’s rankings are consistently in the top 10. See what worked, what didn’t and which metrics mattered in this remarkable story.

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Eytan Seidman


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Time 2:00pm2:45pm PST

Date Thu 28th July 2011

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