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Measure the Right Things and Achieve Magical, Analytics Awesomeness

A session at MozCon 2011

Friday 29th July, 2011

1:45pm to 2:45pm (PST)

As marketers, we often fall in love with the wrong metrics and optimize/report in ways that don’t move the business goals forward. In this talk, Avinash will show a simple, powerful process to focus on and measure the right metrics, then customize your tools to make magical awesomeness an everyday event.

About the speaker

This person is speaking at this event.
Avinash Kaushik

Market Motive Inc

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When

Time 1:45pm2:45pm PST

Date Fri 29th July 2011

Short URL

lanyrd.com/sggcq

Official event site

www.seomoz.org/mozcon

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Topics

Books by speaker

  • Web Analytics 2.0
  • Web Analytics: An Hour a Day

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