Measure the Right Things and Achieve Magical, Analytics Awesomeness

A session at MozCon 2011

Friday 29th July, 2011

1:45pm to 2:45pm (PST)

As marketers, we often fall in love with the wrong metrics and optimize/report in ways that don’t move the business goals forward. In this talk, Avinash will show a simple, powerful process to focus on and measure the right metrics, then customize your tools to make magical awesomeness an everyday event.

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Avinash Kaushik

Market Motive Inc

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Time 1:45pm2:45pm PST

Date Fri 29th July 2011

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Books by speaker

  • Web Analytics 2.0
  • Web Analytics: An Hour a Day

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