Sessions at Multipack Presents: Show and Tell about A/B Testing

Saturday 12th February 2011

• The Importance of Being Obvious

  by Anthony Williams

  A quick talk about how we increased the enquiry rate on used vehicle pages by making the next steps people can take more obvious, the results that ensued, and what our plans are for the future.

  • A/B Testing
  • Conversion
  • Interaction Design
  • User Experience
  • Web Design

  At 5:10pm to 5:20pm, Saturday 12th February

  Coverage video slide deck

• Going Beyond A/B Testing

  by Noel Welsh

  We're developing a product to making website optimisation easier and better. Lots of interesting issues from performance, to UI to data stores and processing.

  • A/B Testing

  At 6:15pm to 6:25pm, Saturday 12th February

  Coverage slide deck video