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Sessions at Museums & Mobile 2011 on Tuesday 22nd March

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  • Project Planning & Strategy

    by Louise Downe, Hugh Wallace, Peter Samis and Emily Black

    Practical guidelines for the planning, implementation and sustaining of a mobile project at an institution. This session looks at defining the important first steps an institution must make to deliver a successful mobile experience for their visitors.

    At 12:15pm to 1:15pm, Tuesday 22nd March

  • Developing Experiences & Content

    by Tom Grinsted, Sandy Goldberg, Chris Alexander and Dan Davis

    An exploration of how to develop content and compelling experiences for mobile. Includes:

    Creative development processes for the production of compelling content.
    The importance of defining your audience.
    Guidelines on how to produce content and visitor experiences that will be successful on a mobile platform.
    Making a compelling experience using a vendor’s existing mobile system.

    At 1:30pm to 2:45pm, Tuesday 22nd March

  • Delivering and Sustaining the Experience: Technology and Other Issues

    by Charlie Moad, Agnes Stauber and Chris McLaren

    An exploration of how to ensure that the mobile experience is delivered successfully and can be sustained efficiently. Includes:

    Working with a vendor that provides their technology solution to the institution for free.
    Platform analysis : Android vs. Apple vs. Web-Site’s optimized for mobile.
    The operation and management of providing on-site mobile hardware to visitors.
    How to ensure that the content management system will make your mobile experience sustainable.

    At 3:40pm to 4:40pm, Tuesday 22nd March

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