Museums & Mobile 2011 schedule

Tuesday 22nd March 2011

Project Planning & Strategy

by Peter Samis, Louise Downe, Emily Black and Hugh Wallace

Practical guidelines for the planning, implementation and sustaining of a mobile project at an institution. This session looks at defining the important first steps an institution must make to deliver a successful mobile experience for their visitors.

At 12:15pm to 1:15pm, Tuesday 22nd March
Developing Experiences & Content

by Sandy Goldberg, Tom Grinsted, Dan Davis and Chris Alexander

An exploration of how to develop content and compelling experiences for mobile. Includes:

Creative development processes for the production of compelling content.
The importance of defining your audience.
Guidelines on how to produce content and visitor experiences that will be successful on a mobile platform.
Making a compelling experience using a vendor’s existing mobile system.

At 1:30pm to 2:45pm, Tuesday 22nd March
Delivering and Sustaining the Experience: Technology and Other Issues

by Chris McLaren, Charlie Moad and Agnes Stauber

An exploration of how to ensure that the mobile experience is delivered successfully and can be sustained efficiently. Includes:

Working with a vendor that provides their technology solution to the institution for free.
Platform analysis : Android vs. Apple vs. Web-Site’s optimized for mobile.
The operation and management of providing on-site mobile hardware to visitors.
How to ensure that the content management system will make your mobile experience sustainable.

At 3:40pm to 4:40pm, Tuesday 22nd March