Practical guidelines for the planning, implementation and sustaining of a mobile project at an institution. This session looks at defining the important first steps an institution must make to deliver a successful mobile experience for their visitors.
An exploration of how to develop content and compelling experiences for mobile. Includes:
Creative development processes for the production of compelling content.
The importance of defining your audience.
Guidelines on how to produce content and visitor experiences that will be successful on a mobile platform.
Making a compelling experience using a vendor’s existing mobile system.
An exploration of how to ensure that the mobile experience is delivered successfully and can be sustained efficiently. Includes:
Working with a vendor that provides their technology solution to the institution for free.
Platform analysis : Android vs. Apple vs. Web-Site’s optimized for mobile.
The operation and management of providing on-site mobile hardware to visitors.
How to ensure that the content management system will make your mobile experience sustainable.
22nd–23rd March 2011