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Marketing & Promotion: How To Cut Through

A session at MusicConnex

  • Mark Adams
  • Ara Stevens
  • James McGuinness

Wednesday 20th April, 2011

2:00pm to 3:15pm (GMT)

The digital revolution has democratised content distribution. Everyone can now access the world all the barriers to entry have now been removed. There is no longer the risk of manufacturing costs or physical distribution to worry about. Incumbent media is facing rapidly declining audiences as people migrate to digital platforms. Facebook is now the biggest ‘media’ platform as we move from broadcast to networked content distribution. Facebook is now the second biggest website in the world! The problem is democratisation has enabled consumers so much choice it is overwhelming. Type ‘music’ into Google and there are over a billion related websites. So how do you create cut through? What are the techniques to build communities or fans? How do you get noticed in amongst all that noise?

About the speakers

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Jed Carlson

Co-Founder of ReverbNation bio from Twitter

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Kate Moross

Everything & Nothing bio from Twitter

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Dave Haynes

Investing in startups @Seedcamp. Previously @Makeshift @SoundCloud. Music Hack Day. Dad. bio from Twitter

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Mark Adams
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Shamal Ranasinghe

Entrepreneur serving artists. Topspin cofounder. bio from Twitter

This person is speaking at this event.
Ara Stevens
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Charlie Gavins
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James McGuinness

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MusicConnex

England England, London

19th21st April 2011

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When

Time 2:00pm3:15pm GMT

Date Wed 20th April 2011

Short URL

lanyrd.com/sdxkk

Official session page

www.musicconnex.co.uk/…gramme/

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